Our Services
FLH will provide advice and consultancy services to the independent boutique hotel sector in the greater Los Angeles area. Typical assignments will last approx. 6 months and will seek to reposition the hotels through detailed plans including capex, redesign, re-style, operational efficiency changes and tailored marketing plans. An engagement will encompass some or all of the following:
- 360 degree review of existing business
- Create new plans to deliver enhanced trading performance over a 3 year horizon
- Capex and refurbishment plans in detail where required to re-position assets
- Repositioning hotels through be-spoke marketing plans to the target audience to accentuate the hotels USPs
- Location
- Service Offering/ Amenities
- Service delivery through training and standards
- General attractiveness and appeal
- Investment and funding advice
- Assistance with sources of funds – debt, equity and quasi equity
“Boutique hotels should be unique, funky hotels delivering wow experiences and should be driven by highly motivated friendly teams with respect for each other, the environment and local communities, creating value for the customer and the shareholders
